China now has more branded coffee shops than the U.S.


East Asia’s branded coffee shop market is booming, thanks to a steady increase in the number of stores in China.  According to a report released by the World Coffee Portal, China is leading the growth of coffee shops in the region and has overtaken the U.S. in terms of stores. The number of outlets in China rose 58% to 49,691 outlets on a yearly basis. CGTN’s Li Jianhua explores the reasons for the surging coffee demand in China.

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